Amazon & Ad Data For Your Brand, Good or Bad?

Dear Global Business Enthusiast,

Michael Michelini (@michelini) here. You’re getting this email because you requested my periodic thoughts on international business from Hong Kong.

[Edit: Actually, it’s possible that you’ve never gotten an email from me. Somebody might have just given you the link to this page, which is an online archive of an email that I sent to folks who had asked for it. If you’d like to get articles like this in your inbox, totally free, about once a week or two, give me your email address.]
This week: How Brands Can Compete with Amazon’s Incredible Data Value Exchange, These are Some of Hong Kong’s Popular Street Food and Alibaba, UNCTAD Kick Off eFounders Initiative Course for Asian Entrepreneurs

Thanks for all the birthday wishes, I’ve been asking everyone to take a minute and share our Cross Border Summit 2017 event on their network, my “yearly birthday gift ask” so if you’re down to share, I’d appreciate it (directions with copy/paste text here)

Welcome to GFA Pulse #167


Business News From Around Asia


How Brands Can Compete with Amazon’s Incredible Data Value Exchange
Amazon has reported tremendous growth in ad sales business and has huge ambitions for it. It wants to use all the data it’s collecting through both advertising and commerce customer transactions to inform a more personalised and more effective customer experience.

Alibaba, UNCTAD Kick Off eFounders Initiative Course for Asian Entrepreneurs
Entrepreneurs from across Asia today started an 11-day course on e-commerce and its influence on Chinese society at Alibaba Business School in Hangzhou, capital of East China’s Zhejiang province.

These are Some of Hong Kong’s Popular Street Food
Home to some of the world’s most exciting street food, Hong Kong is a foodie’s paradise. Here is a guide to some of Hong Kong’s wallet-friendly eats focusing on the Sham Shui Po area.


From the Global From Asia Media Desk

This week’s podcast


In this podcast, we are talking about fun stuff – product certifications and regulations! It is extremely important in today’s world more than ever. As Amazon seems to be tightening things up and global trade is maturing – we can’t get away with saying its not our responsibility as product importers to make sure certifications are in order.



First off, Amazon has very strict regulations over inbound shipments to their warehouses. Failure to comply with FBA product preparation can get your shipment returned at your expense, or worse, you can get blocked from future shipments. To avoid that, here’s a little guide on how to ship your products to Amazon FBA.Inventory:

    Listen to more podcasts →   
Are you a marketer trying to get information about Wechat marketing? Then join us in our upcoming event, Wechat Training Intense Seminar! Hosted by a top Wechat English blog founder, Matt Brennan, from China Channel, we will tackle the tactics and strategies to improve your business marketing in Wechat. The event will be held in Shenzhen, China in April 22, 2018 at 9:30am to 1:30pm.

Wechat Training Intense Seminar

Do business in a safe environment knowing that if you’re not satisfied with the outcome, our GFA market resolution specialists will take the matter at hand. Payment is held in escrow and we will work hard to make both sides happy.
Earn satisfactory pay with flexible hours while working remotely at InvoMart, a rising digital education platform, home to exclusive online courses and a practical window to the real business & professional world for students.
March Ma is the Executive Director and Secretary General of the Guangdong E-business Association. Their association was founded in 2011. Then they have some e-commerce companies like Vipshop, like companies in Guangzhou, including Tencent. They have more than 50 e-commerce companies to jointly establish this association.

Sent April 5, 2018

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I’d love to hear from you!

– Michael Michelini
mike @ globalfromasia.com
Hong Kong

ABOUT THE AUTHOR

Global From Asia Team

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