Better Seller Decisions and Global Opportunities
Dashboards give us numbers. The harder job is deciding what to do next, especially when advertising, inventory, margins, and customer behavior point in different directions.
Build a seller command center from the reports you already have
In GFA499, Nick Katz explains how Amazon sellers can connect PPC, Search Query Performance, fees, COGS, repeat purchases, sales velocity, and inventory without beginning with a complex API project.
Start with downloadable reports or a data provider. Build one useful view. Compare it with Seller Central. Keep a person at the final decision point when the action affects money, inventory, or campaigns.
Good ROAS can still hide a weak business
In GFA498, Tim Sutton makes the case for looking beyond the advertising dashboard. Product quality, reputation, inventory, cash flow, and contribution margin can all change whether a campaign that looks successful is actually helping the business.
Continue the conversation at Cross Border Summit
These conversations continue in person at Cross Border Summit 2026, November 3 to 5 at Chiang Mai Orchid Hotel in Chiang Mai. The room is built for cross-border ecommerce founders, sellers, and service operators working on PPC, AI systems, sourcing, logistics, and international growth.
US TikTok Shop training for founders outside America
Stateside Commerce and Titan Network are running a free live session on the company, bank, and representative structure TikTok expects from international brand owners. It is intended for established brands already selling through Amazon, Shopify, or another marketplace.
- UK, Europe, and Canada session, Wednesday October 7 at 4pm London, 5pm Paris and Berlin, 11am Toronto, and 8am Vancouver.
- Australia and New Zealand session, Wednesday October 7 at 2pm Sydney, 11am Perth, and 4pm Auckland.
ESS Paris Castle Mastermind 2026
Howard Thai and Elite Seller Society are running a five-day working mastermind from October 26 to 30, either at a private castle outside Paris or live online. It is designed for established ecommerce operators building AI-assisted creator and organic-growth systems. Mention Mike for the confirmed 10% referral discount.
Disclosure: The Stateside Commerce and ESS links are referral links. GFA or Mike may receive compensation if you join through them. We include them because they may be useful to the GFA operator community.
What is the biggest operating number or cross-border challenge you are trying to make clearer right now?